RIM, Ditch the BlackBerry Bold Look - lewislovence

BlackBerry maker Research in Motion is swatting down reports that its upcoming BlackBerry 10 phones South Korean won't use physical keyboards.

Although Lip testament offer full touch screen models — and has showed off a virtual keyboard planned for express auto-completion of language — the company insists that it's non ditching hardware keys. "Information technology would be wrong — just plain wrong" not to offer Blackberry bush 10 phones with physical keyboards, RIM chief executive Thorsten Heins said.

I understand Heins' sentiments. The physiological keyboard is one of BlackBerry's key signature features. It's arguably a enlarged reason both people take in stuck with the chopine while most of the market migrates to the iPhone or Android. RIM doesn't want to abandon those users.

Merely if the party is going to keep offering phones with physical keyboards, I have one request, for RIM's saki: Zero more Blackberry bush Bold, or phones that look ilk it. No longer small screens and full keyboards sharing real demesne on the front sidelong of the device. That design, which has touch define BlackBerry, is forthwith RIM's albatross. It of necessity to die.

The Vaulting look is at odds with RIM's ability to attract app developers. If the display is sharing place with a keyboard, it needs to be smaller than a full touchscreen device. IT must have a lower blind firmness, and a different aspect ratio that's wider than it is tall. Games or opposite apps that occupy the whole screen door South Korean won't look equally genuine, and developers would have to butt in extra work to address this reveal initialise. If RIM wants developer underpin for BlackBerry 10, it necessarily to make their work as easy Eastern Samoa possible.

The old Bold feel could also be toxicant to RIM's sales and selling efforts. BlackBerry 10 is a reboot for RIM, untold like Windows Phone was for Microsoft. Lip is starting concluded with a slick bran-new operative arrangement in hopes of winning customers back. That won't shape if the company puts an outdated smartphone design along entrepot shelves. RIM needs to wipe the slate clean instead of reminding customers of the old BlackBerry.

I'm not against forceful keyboards — though I think they're a dying cover of smartphone — but if RIM is going to stick with them, information technology needs more modern designs, such as slide-out keys that allow the full touchscreen to polish when it needs to. I hope RIM has the guts to kill its beloved Overvaliant-trend smartphones when Blackberry bush 10 launches afterward this year.

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Source: https://www.pcworld.com/article/464237/rim_ditch_the_blackberry_bold_look.html

Posted by: lewislovence.blogspot.com

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